DotCom Secrets Book Review: How to start an Online Business and understand your customer

By Zimrri Gudino

If you are reading this review, you definitely know that selling products online is an art. 

This book goes into detail on how to learn new ways to sell your product online. If you have never done any selling like myself, we could agree,  it’s a huge evolving learning curve. 

This book allows you to find out what works and what doesn’t. You will discover all of the secrets on how to sell online and most importantly you will save yourself a bunch of stress and money in the long term. 

Have you ever heard the saying of learning from others’ mistakes? This book is full of personal stories of wins and losses in online businesses from Russell Brunson.   

I’ll be taking an in-depth review of his book DotCom Secrets: The Underground Playbook For Growing Your Company Online. 

If you are to purchase DotCom Secrets you can just click the button below and it will take you to the DotCom Secrets website. 

Table of Contents
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    What is DotCom Secrets?

    DotCom Secrets was released in 2015 by Russell Brunson. While it was released some time ago, the advice and content that Russell discusses is still relevant to this day. Russell only teaches evergreen material. 

    The book contains a ton of practical advice to sell products online, whether digital or tangible. It’s a great book to have on the shelf to reference too for differing sales strategies.

    The book is very engaging and is easy to read. Russell has structured the book carefully to help people understand his sales “secrets” and allow you to partially implement them in your own company. 

    The book is just a little over 250 pages, and is filled with secrets of creating a successful sale online. Most importantly it goes over Russell’s stories of his mistakes and success in business. 

    DotCom Secrets is still Russell’s best selling book at the time of this post. It has reviews of 4+ stars out of 5 on Amazon, Ebay and other online book stores.

    Who is Russell Brunson?

    Russell Brunson has been collecting junk mail since the age of 12. He’d watch TV or listen to the radio, waiting for the commercials because to him, marketing and sales were the real entertainment. Despite his young age, Russell opted in to every business opportunity offer he could find, simply to study the art and science of direct response.

    He is a successful online business entrepreneur. In colleges he created his first online product by teaching others how to create potato guns. First, he only sold a course then realized that he could charge more for other things such as a potato gun kit.

    In 2011, Russell co-founded Etison LLC, which is also known as Clickfunnels. Clickfunnels now has an estimated as a 360 million dollar company as listed in Forbes magazine.

    Russell has helped over 700 people become millionaires online through his 2 comma club. He has been able to help so many people through his own software called Clickfunnels. In fact, a great amount of these millionaires started out with the book DotCom Secrets.

    Following someone like Russell has allowed thousands of entrepreneurs to elevate their business. This has allowed individuals to start their own online business within the online marketing space. 

    What Is Inside the Book DotCom Secrets?

    There are 14 chapters of secrets and a couple bonus chapters on implementation of those secrets. I’m going to share with you a couple: 


    Serving everyone will get you NOWHERE? That’s right, when I first started I wanted to work with anybody at the beginning and I had to learn a new business all of the time. 

    As a business owner or beginner to the entrepreneurial world, you need to ask yourself “WHO is the person I really want to work with?”. This is very important!

    What Bait will you Use to Attract them?

    Anything that your dream customer would pay attention to or wants.

    The Value ladder

    This part of the book is crucial as this is what makes or breaks a business. The concept allows for sectioning your product through various funnel steps, with increasing a price as they order. You will get a better understanding in the image below. 

     I know we all would like to start to sell high ticket items right out if the bat. However, you need to provide value to all of your customers at every level.

    The value ladder concept works well as it builds trust. 

    The book goes through so much more such as

    • How to find your dream client 
    • The three types of traffic 
    • The attractive character
    • AND much more 

    Russel also provides blank templates of his top funnels for you to implement into your own business.

    The DotCom Secrets book is so good. In order to get the rest of the secrets click on the button below to get your free copy of the book

    DotCom Secrets Pricing

    DotCom Secrets is available through Amazon but the price could range from $11.97 to $15.

    Russell also offers other people to purchase directly through his website. The book is FREE just pay for shipping and handling which comes to be like $7.95. 

    My Final Thoughts

    DotCom Secrets is an easy read but, you are going to have to take action to become a successful online marketer. 

    For the price of just $7.95, it’s a complete steal for the amount of value you get and the strategies you will be able to implement. 


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